course copy essentials
Learn the essential skills to write clear course copy that connects with your audience.
Let's talk about who this is really for...
Raise your hand if you're a course creator who's tired of trying to figure out how to write their course copy. ππΌββοΈ
Whether you're...
- A first-time course creator worried about what content to put in your course.
- An existing course creator whose content could use a boost.
- A coach or service professional who wants to create course content that connects with their audience and gets results.
You're in the right place, and I'm going to tell you exactly how Course Copy Essentials will guide you to write clear, audience-focused course content.
By the end of this course,
you will have:
- Plug-and-play formulas to help you write clear course copy (instead of trying to figure everything out on your own).
- A plan for writing lesson copy that cements your concepts into the minds of your students, and keeps them engaged.
- A simple method for refining and proofreading your course content, so your students aren't distracted and disengaged by typos or sloppy writing.
- Additional ways to boost the value of your course content, so your students are learning in ways that work best for them.
"I now have more confidence that my course will be great because this initial work is the foundation.
I haven't seen a course like this so far β it's professional, well-organized, includes relevant application, uses assessments appropriately, and gathers feedback...all without the "pressure" or boring seriousness of some college-level courses."
Debbi Jamese
A small sample of the people whose
copy we've perfected
"Writing is not something I do daily or weekly in my course creator business. And writing it in English - which is not my mother tongue as I'm from the Netherlands - proved to be an extra challenge. Monique checked my sales page for usability in the broadest sense. As a result I have clear and concise copy and a sales page that is so much more attractive to my potential customers."
Debora Karman, DeboraKarman.com
"Monique is very efficient, meticulous, expedient and knowledgeable and we have always been extremely satisfied with her content help. We know that we can rely on her and can trust her to understand and properly interpret our vision and goals with each product."
Keli Carpenter, The Ollin Group
"Monique proofread multiple marketing pieces per day for my organization. Some of the pieces were very technical and detailed in nature which Monique handled easily. She also proofread items in British English ensuring they were correct for our UK audience. Monique always provided detailed and thorough feedback and looked at each piece with fresh eyes. She was very professional and met every deadline. She was my favorite vendor and I would happily recommend her to colleagues and use her services again in the future."
Natalie Sudar, Catalyst Marketing
"It has been the greatest pleasure working with Proof Mango. Monique is very talented and devoted to what she does, and she has been very prompt and detailed with her work. Highly recommended."
Matej Pacan, Course Creator
Module 1
What You Need to Write Good Course Content
You may have an idea for a course, but will it fly?
This is what every course creator needs to figure out BEFORE the blood, sweat, and tears start dripping into their course.
The biggest mistake course creators make is not validating their course topic.
Good course content requires an in-depth study of what your audience's big problems are, how they are describing them, and how YOU can solve them.
So in this module, you're going to learn how to find, observe, and connect with your audience so you can create course content that serves them. Specifically, you'll learn:
- How to figure out what you can teach
- How to find the audience who wants what you teach online
- How to identify your audience's biggest problem
- How to align their problem with your expertise, and create a course goal that speaks to them
Module 2
What is Course Content?
Most people don't fully understand what course content is.
Is it the lessons and modules? Is it the videos? What about the PDF downloads?
In this lesson, I delve into what course content is exactly and how it's structured. You see the BIG picture of all of the content that goes into your course because each piece has a purpose.
It's not just about listing a learning objective for each lesson β that's amateur stuff you can learn anywhere.
This module is about identifying course content and determining its structure.
Specifically, you'll learn:
- An easy way for understanding all of the moving parts of your course
- The 5 domains of learning that need to be understood before you can start outlining your course content
- A lesson plan structure that prepares your learners for absorbing your information
- Basic writing principles that keep your course content clear, focused, and easy to follow
Module 3
How to Write Clear, Focused Course Content
Having a course idea is easy, but writing the content and putting it all together? That's the hard part.
In this module, you're actually fleshing out the content of your course. I walk you step-by-step through how to choose and develop the right content structure for YOUR course topic, so you're teaching in a way that allows people actually learn your specific topic.
I also walk you through how to include your audience, so you're writing course content that speaks to their learning level and how they talk.
Specifically, you'll learn:
- How to outline your course content
- How to verify your course content is what your audience wants
- How to write your module and lesson content
- How to refine and trim your course content so you're not using any unnecessary words that clutter your course
Module 4
Mastering Other Forms of Course Content
The meat of your course is the learning content, but what other types of content go into a course?
A lot of people stare at the blank screen when it comes to writing their course Welcome content, or naming their modules and lessons.
How do you know what goes in each lesson? What's the best way to engage students with video content?
In this module, you'll learn how to write other forms of content in your course that don't get much attention.
I'll cover:
- Tips for how to keep your slide deck content clean and to the point
- A breakdown of all the content to include in each lesson and module of your course
- A simple method for proofreading your course content so your course looks professional
- Tips for elevating your video content so your students don't disengage
"I'm so glad this course was created, I'm not sure if there's anything out there like it, but this alone will kickstart anyone who has ever thought about writing course copy but knows NOTHING about writing course copy. Not only does Monique explain the HOW'S but she also offers her availability, which is like having a personal instructor sitting next to you. With this course, anyone with an inch of enthusiasm and an idea could be successful."
- Debbie W., aspiring course creator
When you enroll during this special, limited time period, you'll get:
Course Copy Essentials
($697 value)
- 4 value-packed modules teaching you the essential content pieces you need inside of your course, how to write those pieces, and how to structure them in a way that connects with your target audience.
- Plug-and-play learning frameworks that allow you to easily write your course content for your SPECIFIC course topic (no one-size-fits-all lesson plans here, not everyone learns the same concepts the same way!).
- Interactive videos and exercises that allow you to participate and give you the opportunity to practice each concept and learn it, before practicing it on your own.
- Writing principles you can use forever, because you can apply the same writing principles I teach you for course content to other types of content you need to write in your business.
All of the modules in Course Copy Essentials will be instantly available to you after purchase β no waiting around, this content isn't dripped. You'll get access to everything immediately!
Also, you'll be backed by a risk-free 30-day guarantee
Here's the deal.
With Course Copy Essentials, you'll have everything you need to take your online course from idea to finished copy on the page.
But if you don't feel totally confident in writing your course copy, we'll refund your investment within 30 days of purchase.
Burning questions from course creators like you
What exactly will this course help me with?
This course will help you write your course copy.
It starts with lessons that teach you how to research your audience and validate your course topic.
Then, it helps you choose the right learning type for your specific course topic, outline your course in a way that helps people learn, and write all of the lesson copy inside of it. You'll have plug-and-play formulas and templates that help you write every single part of your lesson copy.
I'm not the best writer, is this program right for me?
Good writing in your course comes down to knowing what your audience wants to hear, and delivering it in a clear and simple way.
This course teaches you how to understand the language of your audience, and write simply and clearly so they understand what you're teaching. If you know how to follow a formula, you'll be able to write your course copy. (No writing degrees required!)
What kind of content will you help me write inside my course?
This course helps you write your course outline, Module snapshots (previews of each module), every lesson inside of your course, including what to put in your course's welcome section, and the content you put on your course slides. It also includes help on how to write learning goals, content to wrap up each lesson, and content to boost the value of every lesson in your course.
Will this course teach me how to create and launch my course?
This course focuses on helping you get your course copy written, which is the foundation of your course. This course does include advice and resources on how to record your course, a background look into my own recording method, and a bonus that will walk you through how I created my course, but launching tips are not included.
How is this course different from other courses on how to create courses?
This course focuses solely on helping you write your course copy. A lot of courses teach you how to create and launch your course β but this isn't that.
This teaches you the foundational steps to writing your course copy, arguably the hardest part of creating an online course.
What tech skills do I need for this course?
You don't need any tech skills to write your course copy in this course. All you need is your favorite word processor and the motivation to write!
Is this course dripped?
No, you get access to everything immediately!
How can I get help inside of this course?
You can email me anytime at hello@proofmango.com, but there are also Discussions sections for every single lesson inside the course that I monitor and respond to. So if you're stuck on any lesson, leave a comment on that lesson, and I will help you!
Still "thinking about it"?
You should give Course Copy Essentials a 30-day risk-free try if you're motivated by any of the following:
You REALLY want people to like your course.
Whether this is your first course or your fifth, you know that you need to show up as a professional who can get people results if you want to succeed.
More importantly, you know people need to LEARN from you, but you don't have time or money to get a nano degree in learning design first.
That's why you're looking for a simple way to create powerful course content that you're confident in and that gets people a result, so you can look and feel like a true professional in your online course.
Donβt let another day go by trying to convince yourself that you can write course copy without a plan
What if you didn't need years of learning design experience to write course copy that helped people learn?
What if you had the know-how to outline a course on any topic?
What if your course turned out to be everyone's "go-to" for REAL learning in your industry?
I personally cannot wait to help you with this...
Hi, I'm Monique! I help course creators create better course copy with my course content proofreading service and digital products.
I've reviewed and proofread course copy professionally for 5 years, and now I want to share the recipe for great course copy.
Course Copy Essentials is my flagship course, designed to help you write clear, focused course copy that connects with your target audience and gets people a result β so you don't have to figure it all out on your own.
If you choose to accept my invite, I guarantee you will have everything you need to get your course copy out of your head and onto the page, ready to impress your waiting students.
I look forward to meeting you personally inside of Course Copy Essentials!
To your online teaching success,
Monique Muro
Are you ready to write course copy your audience loves AND learns from?
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